Advertising Books on Facebook – Facebook is one of the largest social media platforms, so I can assure you that anything advertised on the platform will have a good number of audiences so, advertising book on Facebook is a good medium of selling your books. Presently there are about 1.5 billion people that access the Facebook on a daily basis. It is estimated that Facebook has over 2.38 billion users and more are still signing up daily.
Now tell me if the platform is not enough to advertise and make more sales for you. At first, creating your page and buying Facebook Ads might seem intimidating, especially if you’re still new to the digital marketing game.
Don’t be disturbed! There are hundreds of resources available to help you, from blog posts on social media tactics and how certain ad formats work, to webinars that take you through the process step-by-step. For those who like the feeling of a book in hand, digital marketers are in print, too!
Marketing Books on Facebook
One of the main benefits that come with advertising books on Facebook is that it helps make your brand gain visibility. By getting started with paid advertising on Facebook, you’ll also learn valuable strategies for creating dynamic product ads on other social media platforms, like Instagram, Twitter, and Snapchat.
In recent years, Facebook marketing has undergone some big changes to improve the way marketers use their platforms. From advanced analytics to API innovation, the ability to grow your business using Facebook is just limitless.
You might be thinking, why should I spend money on Facebook ads? Can’t I just post on different social media platforms and get the same results? Well, you need to read more about Facebook to know the reason.
Stunning Facebook Ads Ideas Your Book Readers Will Love
Here are some interesting ideas on how to place your advert on Facebook to captivate your audience attention;
The first thing to do is to highlight your amazing book cover; Design Hill states that “Book cover is the first impression that a book creates on its potential readers. A book cover design is one of the most critical aspects of marketing a book. If the cover is unprofessional, you’re guaranteed to lose sales.”
Host a book (series) giveaway; As a reader myself, I can tell you that there’s nothing more exciting than having your favorite author’s book series all at once. Host a book giveaway or a fan favorite book series. Instead of waiting to buy the next book, your readers can go on a reading binge.
Offer a free book or chapter; this marketing technique may be old, but it’s proven to work every single time. You take a small bite or sip, and the next thing you know, you’re buying the same thing you sampled a minute ago.
Share your reader’s review; No amount of ad copy can convince a customer to purchase your book quicker than customer reviews. If you think about customers, trust what strangers have to say about your product than anyone else.
More Stunning Facebook Ads Ideas Your Book Readers Will Love
Create a video advertising the book; in 2020, about 72% of customers prefer to learn about a product or service through videos, and Cisco predicted that the video would even make up 82% of all internet traffic in 2021. So, it’s safe to say that adding a video to your book’s Facebook ad is a plus to increase clicks, views, and sales.
Offer a checklist or workbook; for non-fiction authors who might have a book in niches like self-help, motivation, business, etc., it might be a good idea to attract readers with a free checklist or workbook.
Offer exclusive sign up to be listed for your next book in the series; don’t wait until you’ve published your next book to build your email list or attract potential readers. Create a Facebook ad promoting your new book and request and offer exclusive access to the first chapter or the entire book.
Promote your book launched event; after spending months, even years writing your book, working with publishers, and fixing edits. It’s time to enjoy one of the best parts of publishing your book. You can share your work with a book launch. Create a Facebook event and use ads to grab a few RSVPs.
Hopefully, your eyes are now open to the immense possibilities of Facebook ads for books. You know that Facebook offers a proven way of reaching readers and thus helps you grow every aspect of your publishing career.