All thanks to a new multi-year agreement between UFC and Tik Tok, UFC fans on Tik Tok will soon see more mixed martial arts content on the video app.
According to the video-sharing company, it will work with UFC to produce and Livestream exclusive weekly content, including behind-the-scenes footage, pre, and post-fight interviews, and other coverage.
Tik tok ensure to provide the UFC fans worldwide hundreds of videos every year that won’t find anywhere else. The partnership officially kick off ahead of the blaydes and Lewis fight on 20th February.
The agreement is reminiscent of the type of deal snap chat made years back when it was trying to expand its user base with NFL and NHL when. The UFC has over 6.3 million fan bases on Tik Tok, making it the third most popular sports league on the platform.
The announcement of this agreement suggests that the video-sharing company is here to stay. The December 4th deadline by the Trump administration for the owner Byte Dance to sell the app to the US came and went with no ban.
According to a wall street journal report, Tik Tok’s forced to sell to Oracle, and Walmart has been put on hold.