What is Google Market Platform?
Technology advancement has made the digital market the new marketing formats, every marketer wishes to get involved in whatever promotes their business, Google marketing platforms gives them this opportunity. Since consumers know they are being marketed to, marketers have to look for the best way to keep up with consumers’ demands at all times.
Also, marketers have to ensure the privacy of their customers since customers have become more aware of their privacy. Google marketing platforms come into play by allowing
The customer’s need is considered first in any marketing strategy and marketers have come to realize this. Google market platform helps marketers get a closer link and approach to their customers.
Introducing Google Marketing Platform
Google market platform builds on existing integration between Google Analytics 360 suite and DoubleClick advertiser product. Integration of products and platforms create better ways of promoting products and finding out customer’s desires. Google marketing platforms
The ultimate goal is to increase targeted campaigns to customers while protecting their data. Google marketing platform gives marketers opportunity to attend to consumers’ needs as quickly as possible. It is like a tool through which marketing teams collaborate and reach out to their customers and gain insights on consumer’s response to their product and what consumer’s desire from them.
How To Market on Google Market Platform
You have to advertise your business or product on Google to boost your small business or even a bigger business. This is a great strategy that brings customers to you through Google Ads. Once keywords are searched on Google search engine your keyword might pop up depending on your bid and quality of your search.
You can get much revenues and more customers just by placing your Ads on Google. You can market your products or business on Google market platform by:
- You have to first set up your budget, you have to understand what percentage of clicks on your ads can convert to sales for you. Determine how much you wish to pay Google for their Ads and know how much each Ads cost. This will help determine your budget for your google Ads.
Set Your Location
- Setting your location can help your customers gain easy access to your website. Once they search on particular keywords related to your business and are in close distance to you, they can easily access your products. So you have to set up your Ads and also add your location to make it easier for people in your location to have access to your business.
Choose Keyword Using the google Keyword Planner
- You have to choose the right keywords that will trigger customer’s attention to your Ad. The keywords are terms and phrases that users search for when looking for specific products. You can use specific keywords unique to your type of business, you can add more words after setting up your account. Google keyword planner in your Tools sections can help you choose more keywords to add.
Set Your Bid
- Set your bid that is the
price you are willing to pay per click on your Ad. You bid against other
websites on keyword you believe customers search for your kind of
products. What you are willing also determines your chances against other
websites. The highest bidder gets to top the Google Ad, so you have to pay
more for your ads to be One of the top ads available to customers. You can
find out how much you are to pay by using your Google keyword planner.
- You have to write an Ad describing your product or website. You have to make sure your Ad is concise and straight to the point. You have specific number of 30 characters for each headline and 90 for description, as specified by Google which you cannot exceed. So you have to write a catchy Ad that will appeal to your customers and draw their attentions. Add your keywords, locations, clear statement of what your business offers, instructions that serve as guidelines to users, and reasons why they should click your Ad. All these are important things that should be contained in your ad description.
- You can also keep track of people’s response to your website and know how much customers patronized your account using Google tracker.
How To Login Your Google Analytic Account or
Google Market Platform Login
By logging to your Google analytic account you can access your data and analyze your website traffic and performance.
- Go to
- When it opens, enter your email address associated with your Google account and click the NEXT button.
- Finally, type in your password and click the SIGN IN button.
Now you can have access to your website.
The Google Market Platform creates a better marketing platform for you and helps you understand your consumers’ needs quite easily.