Forever 21 is a fast-growing brand of fashion that has its headquarters in Los Angeles. This brand started small and has ultimately grown into a leading brand with fleets of clothing lines. This company was founded by Do Won Chang, 33 years ago and was originally known as fashion 21.
This brand and their associates spans across over 250 stores, and they sell clothes for both men and women in the US, Canada, Africa and even across the Asian continent. Their recent successes were built on the fact they were able to match top design brands, by producing ready-to-wear trends, While also keeping their prices at a steady and affordable rate.
For this brand, selling or marketing of clothing designs is not the only priority, as they also intend to perpetuate Christian values in which the founders hold so dearly in mind. They sometimes show these values by imprinting john 3:16 on the bottom of some of their products.
Forever 21 – The Brand And Its Clothing Line
The forever brand is shared into eight other brands; all with different styles, but contained in the same forever 21 store in the uk. The brands they share themselves into includes
- XXI forever
- Forever 21 girls
- Love 21 contemporary
- Forever 21 +
- 21 men
- For love 21
- Heritage 1981
Forever 21 has moderately large stores almost everywhere in the world, and they continue to double up at an exciting rate. with the ability to shop that contains different styles of clothing attracting different types of customers overly successful who stop Forever, 21 has a bit of introducing new styles/ fresh merchandise every single day, therefore, distinguishing them from other stores like them. With that aforementioned, if a customer doesn’t by what they see immediately they may never get to see it again.
Their major strength is in their production. It only takes this brand weeks to produce clothes that are ready to be wrapped up and racked. They have achieved this thing by making use of really large fashion houses, thereby reducing the cycle in which it takes to produce these wears.
Forever 21 Online Technology In Marketing
Forever 21 has a well-recognized website and have derived a lot of sales from customers, who has access to this website. They further went on to create mobile applications, making it easier to be reached by their customers. Their mobile Application allows for taking reviews on different styles, and this enables them to know styles that are more in demand or not.
They recently came across a hard time with their working conditions and payment schemes. an investigation put in, showed that there was significant violation of minimum wages, overtime, etc, going on within their company. With these allegations and an unwillingness to settle things, their name will continue to be dragged in the mud certainly.
Forever 21 has been dragged to court over 50 times for infringement of the copyright laws. They Will be forced to pay settlement fees constantly until other designers have found a way of protecting their products from the prying eyes of fashion 21 brands.