Facebook Marketing – Just as human beings evolve with their desires and wants so does marketing trends evolve year in year out. The Facebook social media platform since its was inception in 2004, have introduced some marketing trends that have increasingly influenced how digital marketers behave.
Facebook Marketing Trends 2018
Below are some Facebook trends to imbibe in 2018 to keep your market up and running.
The video is still an integral part of Facebook marketing in 2018. Various studies and statistics have shown that video is still the king of content. Mark Zuckerberg also affirms that Facebook users watch an average of 100 million hours of video every day. Also, it has been found that an unfathomable amount of Facebook videos consumed stands at 135% which has more organic reach than photos. Thus, marketers can plug into this, by adding Facebook video to their digital marketing plan in 2018.
The average Facebook live engagement has been discovered to stand at 178%, which is higher than their average post engagement. With the average reach of Live posts increasing more than double.
Facebook Live videos, enables real-time interactions between publishers and audiences, which has facilitated its success so far.
A user can leverage on the Facebook Live marketing by;
- Creating a Facebook event
- Social shares
The Camera Effects Platform and Facebook Spaces is evolving to lead the way towards an exciting new realm of interactions. It has been admitted by Zuckerberg, that what phone cameras are currently doing is just primitive versions of what AR experiences will eventually be.
Three key aspects of Facebook’s new AR platform
- Precise location: This places varying imagery in the camera’s viewfinder
- 3D effects: This platform is designed to build out 3D environments using a 2D photo
- Object recognition: This feature enables users to use real-time visuals to have a new form of interactions with images.
With this platform, people can interact with friends (as avatars) in virtual reality. It creates an environment where friends can meet, even if they are not in the same physical space. In this virtual world, users can share various forms of media to each other live.
Marketers can benefit from Facebook spaces, by the product information it offers, with the possibility of users pointing to virtually anything, and have all sorts of information pop up. The Facebook spaces platform is dependent on 360-degree content.
GIFs do not require the same amount of investment, given to videos, carousel and lead ads. Also, existing video assets can be repurposed as Facebook GIF ads, making it win on repeat.
Giphy has over 100 million daily users, sending 1 billion GIFs each day.
Press and hold videos
This format enables you to interact with audiences in real time right on their Newsfeed. Your subscribers can be surprised with interesting content since the format is still relatively new.
The 360-degree cameras provide brands with tools to tell stories from new vantage points.
Shows can be explored from all vantage points, instead of just viewing photographs from behind-the-scenes or on the runway, as if you were there.
With the rise of 100,000 monthly active bots on Messenger, an instant connection is provided between brands and customers.
It provides customer service services, addressing basic queries and issues, and provides an automated interaction to drive sales.