Facebook Fan Page – If you have never heard of the term “Facebook Fan Page” before, this is the time to get to know all about it and how you can benefit from it.
What is Facebook Fan Page?
Facebook Fan Page is a platform where entities like businesses, organizations, celebrities, and political figures to represent themselves on Facebook.
How Facebook Fan Page Works
Unlike a personal Facebook profile, fan pages, are visible to everyone on the internet to see. Anyone who is on Facebook, can connect to and get updates from a particular page, by becoming a fan. (i.e.) by liking the page.
Benefits of Facebook Fan Page
Speakers, restaurants, retail stores, public figures, authors, hotels, retailers, photographers, community organizations and other entities can create an authentic public presence on Facebook.
Fan pages, are visible to all on the internet by default.
You and everyone on Facebook, can connect with a fan page once you become a fan and receive their updates in your News Feed and interact with them.
How to Become a Fan of a Facebook Fan Page
All you have to do to become a fan of a Facebook Fan Page is to like the page. Yes, it’s as simple as that.
Difference Between Fan Page and a Group
The major difference between these two is that fan pages are visible to unregistered users and are thus indexed in the search engines. Groups on the other hand, enables you to send out “bulk invite” (you can easily invite all your friends to join the group while with the page you are required to drop some invites manually).
Groups are better for viral marketing. This implies that any group member can also send bulk invites to his/her friends. Groups also are generally better for hosting a (quick) active discussion and attracting attention swiftly.
Pages act better for long term relationships with your fans, readers or customers.
Tips for Creating Facebook Fan Page
Before you proceed to create a Facebook Fan Page note that authenticity is at the core of a page on Facebook. What this means is that, just as profiles represent real people and real names, so should a fan page. Only the official representative of a public figure, business or organization should create a fan page on Facebook.
How to Create Facebook Fan Page
Choose a Category and Page Name
Start by choosing a category and a page name. This helps with SEO and allows for extra visibility and traffic from search engines. It also enables your fans, customers, and prospects to find you easily.
You can choose from the following pages on Facebook:
- Local Business or Place
- Company Organization or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community.
Add Logo & Other Images to Your Fan Page
Load your logo and some images.
Key in Details
Let people know what your page is all about by filling out all the basic information about your business and add your website URL.
Tweak the URL for a More Memorable Facebook Address
Facebook instantly gives you a dedicated URL for your Facebook fan page. You are to claim your Vanity URL and change the address of your page to make it more descriptive of your business.
Make your Cover Photo Appealing
Make your cover photo appealing as this is the first impression visitors get of your brand on Facebook.
Build Your Timeline and Write your Posts
Use Facebook features, to pin posts and showcase larger stories with extra large photos, videos, and links to drive more engagement.
Keep Tabs of Your Engagement
View how your engagement progresses over time, using the tools offered by Facebook to study engagement.
Promote Your Fan Page
Now you can invite friends or promote your page using paid advertisements aimed at other users.
If you have been missing out on Facebook Fan Page, this is a good time to start one and build a stronger team for your brand.