Facebook Business Advertising – How to Advertise on Facebook

Facebook Business Advertising connects a user to more than 2 billion people, who are using Facebook. It enables you pay to expose your brand to the people who might be interested in doing business with you. It enables you to focus your Facebook ads on exactly the right audience for your business to maximize ROI with the multiple layers of targeting offered by Facebook.

Facebook Business Advertising

Facebook Business Advertising | Types of Facebook Ads

10 campaign objectives are offered by Facebook depending on what you want your ad to accomplish. For each of those objectives, you opt for various ad formats depending on your chosen goal and target audience.

Photo Facebook ads

  • Facebook ad specs: One image plus text
  • Campaign types: All excluding video views
  • Facebook ad image sizes: 1200 x 682 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters

Video Facebook ads

  • Facebook ad specs: One video plus text
  • Campaign types: All
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels: match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16.9 (full landscape) or 1:1 (square) for all objectives, other aspect ratios available for specific campaign types
  • Maximum video length: 120 minutes

Slideshow Facebook ads

  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All excluding post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters

Facebook Carousel ads

  • Facebook ad specs: Up to 10 photos or videos plus text
  • Campaign types: All excluding post engagement and product catalog sales
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters for (for video)
  • Maximum video length: Two minutes combined.

Facebook Collection ads

  • Facebook ad specs: A mobile-only ad format which showcases multiple products or features.
  • Campaign types: Conversions, traffic
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16.9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes

Facebook Canvas ads

  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video.
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Full screen
  • Facebook ad image sizes: 66 x 882 pixels (header) 1080 x 1920 pixels ( full-screen image)
  • Text limit: 500-character text bock

Facebook Lead ads

  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business.
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 characters

How to Advertise on Facebook | Facebook Business Advertising

  1. Select your campaign objective depending on the most important metrics for your business and your goals for this particular ad.
  2. Target your audience, by maximizing ROI. Your audience can be targeted by location, gender, online behaviors, connections, detailed targeting, custom audiences, lookalike audience.
  3. Set your budget and schedule, by deciding how much money you want to spend on your Facebook ad.
  4. Create your Facebook ads. This can be done by promoting an existing post, or if you’d prefer instead to create a new ad, first, choose your ad format, thereafter enter the text and media components for your ad. Make sure you conform to the Facebook ad image sizes. Make use of the preview tool at the bottom of the page to make your ad look good for all potential placements. When you are OK with your choices, tap the green “Confirm” button to submit your order. Thereafter wait to receive an email from Facebook intimating you that your ad has been approved

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