Instagram Marketing – Instagram Advertising : Instagram, known to be one of the most populous social media around, have clocked an incredible milestone, reaching over 700 million users. With an astonishing 420 million users on a daily basis.
Most recently, Instagram can be used as a revenue generator for businesses (large and small scale) as it is no longer in doubt that Instagram can be used in the marketing of businesses because of its wide range of users and an incredible marketing platform /structure that can help to attract and get potential customers worldwide.
Before I progress any further, I want to throw more light on ‘online marketing’. This doesn’t have much difference in relation to the everyday form of marketing we know. It is the use of integral tools and slightly sophisticated methods to promote products and services on the internet. It is only broader than the ordinary traditional marketing structure because it entails the use of channels and marketing mechanisms created by the internet.
Online marketing can provide positives such as;
- Reduction in expenditure
- Broader range of communication
- Ease of access and control
- Customer service assistant
- Advantages from competitions.
From the all above, it can be duly stated that INSTAGRAM MARKETING involves the use of Instagram and all its functions in carrying out online marketing, which includes products and services promotions, as well as Branch advertisements and so on.
How Increased Growth In Brand Name, Through Instagram Marketing
To instigate growing using Instagram marketing, increase in Instagram followers should be your main priority and this must be done consistently because, the greater a number of followers you have, the more audience you are likely to obtain. Below are some ways in which Instagram can be manipulated to yield an increased growth in brand name, through Instagram marketing;
- Promote/market posts across various platforms:
If you have your brand already brewing audience from your Instagram platform, post your brand products through to all social media platforms you’ve see running, and ask your followers to kindly visit your Instagram platform. Since they are already followers on the other pages you have, it shows that they have interest in what they see that YOU do, and with all pleasure oblige to connect to your brand on your Instagram as soon as they can.
- Never Drown Your Audience In Limitless Posts :
Posting on your brand Instagram page should be modestly moderate. When posts start becoming a nuisance and flood the live-feeds of other Instagram users, they tend to get nauseated and back – off thereafter, prompting them to simply unfollow you. For your brand to achieve long-term success, you need to test the waters beforehand. I would suggest that posts should be made maybe three times daily.
And points should be noted about the best possible time these posts about the brands were able to cause a positive stir, maybe in a number of people that get engaged at a particular time. Thereafter, with major statistics taken, experiments could be done to know what happens if more or reduced amounts of posts are made per day. This is called a ‘post frequency observation’.
Liaising With Brand Followers:
Ensure you allow enough time to at least give reply or series of replies if possible to followers. Successful administrators go as far as possible to answer questions and help stranded followers with subtle suggestions and answers.
Simple catch-phrase could also be used to ensure that followers readily like/follow your Instagram brand and are also compelled to tag their friends to come experience what they have tested. Weekly/monthly promotional offers could be put in place to entice customers. These promotional offers could come with conditions that compel followers to maybe share /tag friends to the brand’s original post, thereby increasing followers or views.
- Be extra creative ;
When introducing your brand to your followers, make sure you do it in a way that it becomes enticing and attracts persons with ease. Use glamorous eye-catching pictures with captions that are so interesting, but yet far from being misleading.
If it gets difficult to gather enough content for your followers, try re-structuring similar posts from related relevant accounts, with the utmost aim of trying to link it with your own brand, and be sure to give credit to the original posts.
Instagram marketing requires more than just uploading picture contents and waiting for results. Brands have to be more sophisticated in their approach. This is done in order to successfully attain their goals or intentions. Follow all the aforementioned steps, and become a great Instagram marketer.