Apple Dominate Wearables over the Holidays – Apple Watch and AirPods were up to 27% over last year sales. The wearable market in Q4 2020 increased last year and the largest beneficiary of that was Apple, according to IDC. The company shipped 36.2% of all devices during that period, compared to rivals Xiaomi and Samsung who shipped 8.8% and 8.5%.
IDC figures that Apple shipped 55.6 million wearable products during that quarter, up 27% over last year compared to 13.5 million and 13 million units for Xiaomi and Samsung. Apple has never given its exact sales by-products but Analyst chi Kuo said recently that the company has shipped around 90 million Airpods in 2020.
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IDC referred to earphones and headphones as “hearables,” said that they become the “must-have device” of 2020. “hearables provided a new degree of privacy, especially during home quarantine but also while out in public” said Ramon T Llamas IDC wearables research directors.
Huawei came fourth place after Apple, Samsung, and Xiaomi due to sanctions, the IDC said shipments in China increased by 9.4% over last year. Samsung meanwhile, saw a decline in smartwatch shipments, which might explain why it’s planning to change positions from its own Tizen OS toward Android wear OS.